SEO Email Spam
6 August 2015
Is your inbox flooded with robot-generated emails telling you that your website has Search Engine Optimisation (SEO) problems and that they can help you get to #1 for your keywords (without saying what those keywords are).
This is invariably spam. In most, maybe all, cases no-one has actually looked at your website and found something wrong. They're just assuming you don't know enough to double check what they're telling you.
- Search for seo email spam on Google for some examples.
In the past some of our clients have been roped in by dodgy SEO practitioners and the damage done to their search engine reputation has taken months to repair. On the other hand we also have websites with close to 10,000 daily search visitors.
If you are interested in optimising your website for search engines, the main points to consider are:
- having regularly updated content;
- having unique, relevant and authoritative content;
- making your website fast, accessible and mobile-friendly;
- avoiding technical errors and broken links;
- sharing links with other relevant and authoritative websites;
- avoid sharing links with 'spammy' websites;
- using new tools such as micro data where relevant; and
- continually adding new content in a structured way.
Most of the technical issues relating to SEO have already been built into your website. It should be fast, accessible, use valid HTML, and be easy for you to update/add new content using a logical structure.
We typically provide free SEO advice on request, and can put you in contact with a copy writing service if you are having trouble expressing yourself online.
For reliable advice on SEO, Google has provided some information linked below.
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